How to Turn Your Best Posts Into Course-Selling Ads
April 24, 2025•1:47
Content
I’m comfortable creating content but overwhelmed by ads. Where do I start?
Treat ads as just another piece of content. First, find your best-performing posts; then repurpose them instead of creating ads from scratch.
Why do great media buyers think of ads as content? Ads that look and feel native to the feed get watched, clicked, and shared—the same goals of any good piece of content.
How do I identify my top-performing content? • Engagement rate (aim for 10 % or above your average) • Over-indexed reach or impressions • Positive sentiment (helpful comments, DMs, shares) • Relevance to your course; a viral dance reel won’t sell education.
What’s the engagement-rate formula? (Likes + Comments + Shares) ÷ Reach (or Impressions) × 100 = Engagement %.
After I choose a post, how do I make it an ad? a) Use it “as-is.” b) Edit: trim length, change dimensions, or add a call-to-action.
Should I use images or videos? Long or short copy? Mirror whatever format your audience already engages with most; let your content data decide, not guesswork.
What objectives can my ads target? • Direct course sales • Lead magnet opt-ins for list growth
How long should I test an ad before judging performance? 3–7 days with enough budget to reach ~1,000 impressions. Then evaluate CPM, CTR, and conversions.
What if an ad flops? It’s feedback, not failure. Adjust one variable at a time—hook, creative, offer, or targeting—then retest.
How do I let winning ads inform future content? • Double down on recurring themes or hooks that keep winning. • “Say the same thing differently” via stories, pain points, or case studies.
Can ad and content data reveal new product ideas? Yes. High engagement on a topic signals demand—package it into a mini-course, workshop, or downloadable resource.
Why do great media buyers think of ads as content? Ads that look and feel native to the feed get watched, clicked, and shared—the same goals of any good piece of content.
How do I identify my top-performing content? • Engagement rate (aim for 10 % or above your average) • Over-indexed reach or impressions • Positive sentiment (helpful comments, DMs, shares) • Relevance to your course; a viral dance reel won’t sell education.
What’s the engagement-rate formula? (Likes + Comments + Shares) ÷ Reach (or Impressions) × 100 = Engagement %.
After I choose a post, how do I make it an ad? a) Use it “as-is.” b) Edit: trim length, change dimensions, or add a call-to-action.
c) Re-create: keep the hook/message but film fresh in the ideal ad format.
Should I use images or videos? Long or short copy? Mirror whatever format your audience already engages with most; let your content data decide, not guesswork.
What objectives can my ads target? • Direct course sales • Lead magnet opt-ins for list growth
• Brand-awareness campaigns to warm future buyers
How long should I test an ad before judging performance? 3–7 days with enough budget to reach ~1,000 impressions. Then evaluate CPM, CTR, and conversions.
What if an ad flops? It’s feedback, not failure. Adjust one variable at a time—hook, creative, offer, or targeting—then retest.
How do I let winning ads inform future content? • Double down on recurring themes or hooks that keep winning. • “Say the same thing differently” via stories, pain points, or case studies.
• Spin winners into emails, webinars, or blog posts.
Can ad and content data reveal new product ideas? Yes. High engagement on a topic signals demand—package it into a mini-course, workshop, or downloadable resource.